E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham

E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open 00:00:10 Title Sequence 00:00:30 Show Notes VO 00:01:15 Intro Into Interview 00:41:05 Outro

Avsnitt(463)

Inside LJW: 40+ Years of Advertising That Actually Works - Sam John

Inside LJW: 40+ Years of Advertising That Actually Works - Sam John

Larry John Wright Advertising (LJW) is a full-service creative and media strategy firm based in Mesa, Arizona, helping growth-focused companies turn marketing into measurable revenue. Founded in 1982,...

3 Apr 1h 12min

How to Optimize Your SEO Strategy and Start Converting (Nate Fischer)

How to Optimize Your SEO Strategy and Start Converting (Nate Fischer)

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69613627-173c-832c-8fdb-fe44b5158e91-2" data-testid= "conversation-turn-38" ...

31 Mars 1h 8min

How AI Is Closing Deals for Home Service Businesses with Chiirp (Ryan Fenn)

How AI Is Closing Deals for Home Service Businesses with Chiirp (Ryan Fenn)

Ryan Fenn is an entrepreneur and the founder and CEO of Chiirp, a software company focused on helping home service businesses convert more leads into booked jobs. A lifelong entrepreneur, Fenn built h...

27 Mars 1h 3min

Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak In this episode of The Home Service Expert, Tommy sits down with Dan Harlacher fro...

23 Mars 59min

How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)

How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)

In this episode, we sit down with Ara Mahdessian, co-founder and CEO of ServiceTitan, the software platform that revolutionized how home service businesses operate. Born out of the frustrations of run...

16 Mars 1h 13min

Understand Your Company's Performance Metrics with These Tips (Brigham Dickinson)

Understand Your Company's Performance Metrics with These Tips (Brigham Dickinson)

Brigham Dickinson is the co-founder and president of Power Selling Pros, a company that helps home service businesses turn more incoming calls into booked jobs through world-class customer service and...

9 Mars 1h 3min

The Art of Customer Service: Building a Culture-First Business with Rob Anderson

The Art of Customer Service: Building a Culture-First Business with Rob Anderson

In this conversation, Rob Anderson shares his insights on the importance of company culture, customer service, and effective recruitment strategies in the home services industry. He emphasizes the nee...

2 Mars 1h 13min

Marketing, Sales, Capacity Planning, and Scaling Home Services with Ismael Valdez

Marketing, Sales, Capacity Planning, and Scaling Home Services with Ismael Valdez

Tommy Mello hosts a Super Bowl day episode of The Home Service Expert with Ismael Valdez, founder of VE and NextGen (Anaheim), discussing how to scale home service businesses through disciplined marke...

23 Feb 1h 8min

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