How to Set the Right ROAS Targets in Google Ads

Send us a text *Apologies in advance for the disrupted audio in this episode, next week will be back to normal. Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. You’ll learn how to use incrementality testing and calibration multipliers to reveal your true...