Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.

In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the music business: why vertical video wins, how authentic storytelling builds audience trust, and what it really means to stay “cool” online.

Using examples from artists like Jessie Reyez and Sasha Keable, he shares the creative and strategic playbook behind content that actually connects, not just performs.

For any artist or manager trying to stay relevant in 2025 and beyond, this conversation is a masterclass in how to make your message move.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success

Inside the Playbook: Khris Riddick-Tynes on The Long Game Behind Music Success

Why do some artists last while others fade after one breakout moment? In this clip, Khris Riddick-Tynes breaks down the mindset behind real music career longevity, from resilience and studying your wi...

30 Apr 12min

Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First

Inside the Playbook: Khris Riddick-Tynes on Why the Song Still Comes First

Why do some songs fade fast while others last for years? In this clip, Khris Riddick-Tynes breaks down why the song still comes first; not the trend, not the moment, not the hype. He gets into why lyr...

29 Apr 16min

The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business

The Manager’s Playbook 064: Khris Riddick-Tynes - Songwriting, Hit Songs, Artist Development, A&R & Music Business

Khris Riddick-Tynes, three-time Grammy-winning producer, songwriter, and Kehlani’s executive producer, joins The Manager’s Playbook to break down what really makes hit songs last.This conversation get...

26 Apr 1h 33min

Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry

Inside the Playbook: Hitmaka on What’s Wrong With the Music Industry

In this clip of The Manager’s Playbook, Hitmaka and Mauricio Ruiz unpack why the music industry does not create stars the way it once did.They get into what separated artists like Drake, Kendrick Lama...

25 Apr 18min

Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

In this clip of The Manager’s Playbook, Hitmaka breaks down why the music industry is really a people business.From working with labels and independent artists to building trust, collaboration, and lo...

24 Apr 9min

Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers

Inside the Playbook: Hitmaka on The Truth About Songwriters vs Producers

In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.He reflects on his time during Atlantic’s high-powered A&R era, how he helped shape the ...

23 Apr 19min

Inside the Playbook: Hitmaka on How Producers Really Get Paid

Inside the Playbook: Hitmaka on How Producers Really Get Paid

In this clip of The Manager’s Playbook, Hitmaka breaks down how producers really get paid in the music business.From song deals and publishing to fair splits, leverage, and non-exclusive relationships...

22 Apr 13min

The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business

The Manager’s Playbook 063: Hitmaka - Hit Songs, Songwriting, A&R, Artist Development & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Hitmaka, formerly Yung Berg, for a deep conversation on the real business behind hit songs.Hitmaka breaks down how hit records a...

19 Apr 1h 33min

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