Target's "10-4" Service Controversy | Fast Five Shorts
Retail Fast Five17 Nov 2025

Target's "10-4" Service Controversy | Fast Five Shorts

Target's new "10-4" policy requires employees to smile and wave at customers within 10 feet, and personally greet them within 4 feet. Is this explicit instruction necessary for today's workforce, or a forced, performative approach that signals deeper cultural problems?

Former Target store manager Chris Walton shares insider perspective on why this policy reveals how far store culture has declined, while Anne argues that explicit direction is needed for first-time workers entering the retail job market. Kelly calls it "firmly over and out," while Waqas warns it could give employees an excuse to avoid customers entirely.

Sponsored A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.

For the full episode head here

#Target #CustomerService #RetailOperations #StoreManagement #RetailCulture

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