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We live in an age where big businesses track our shopping habits and in some cases our work habits. But is the age of data new? When did the “age of the spreadsheet” and quantification of habits develop? Caitlin Rosenthal, an Assistant Professor of History at the University of California, Berkeley and the author of Accounting for Slavery: Masters and Management, leads us on an investigation into the origins of how American businesses came to collect and use data to manage their workers and their pursuit of profits. Show Notes: https://www.benfranklinsworld.com/281 Join Ben Franklin's World! Subscribe and help us bring history right to your ears! Sponsor Links Omohundro Institute The Ben Franklin's World Shop Complementary Episodes Episode 137: Erica Dunbar, The Washingtons’ Runaway Slave, Ona Judge Episode 140: Tamara Thornton, Nathaniel Bowditch: 19th-Century Man of Business Episode 173: Marisa Fuentes, Colonial Port Cities & Slavery Episode 176: Daina Ramey Berry, The Value of the Enslaved from Womb to Grave Episode 253: Susan Clair Imbarrato, Life & Revolution in Boston & Grenada Listen! Apple Podcasts Spotify Google Podcasts Ben Franklin's World iOS App Ben Franklin's World Android App Helpful Links Join the Ben Franklin's World Facebook Group Ben Franklin’s World Twitter: @BFWorldPodcast Ben Franklin's World Facebook Page Sign-up for the Franklin Gazette Newsletter