How to Consolidate Your Marketing| Ep. #670

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them. [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything. [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools. [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process. [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them. [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated. [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts. [02:55] Neil says stick to the basics. [03:05] He posts social media content manually. [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution. [03:44] SAP and Oracle combine a lot of tasks into one product. [04:05] Eric’s team needs to get better at consolidating. [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time. [04:44] Using Segment is going to allow you to consolidate your data. [05:05] Prune every quarter. [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest. [05:45] Decision fatigue is at play here. [05:55] That’s it for today! [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.