How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so native advertising makes sense. [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products. [06:20] That’s it for today! [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.