How to Market in a Recession | Ep. #1089

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part V [01:00] What impact will the recession have on CPA’s and the start-up world? [01:12] Paid media is getting more and more expensive. [01:27] If the costs go up, eventually, the ROI and costs will break even. [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line. [02:45] What are the most important metrics or KPI’s when it comes to marketing? [03:41] If you can build up a big enough brand, you can create demand with consumers. [04:45] What is Eric playing right now? [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team. [05:10] Segment is encroaching on Hull’s space, but Hull still does it better. [05:45] Is there any other service besides HubSpot? [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot. [06:15] If you tell a company what isn’t working, they will often work to improve their product or service. [06:45] Voice search is going to continue to grow. [07:25] No one has created a way for a consumer to ask a question and make a purchase.  [08:49] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.