E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.  [00:51] If you’re just starting, opt for Shopify—they’re doing great right now.  [01:03] At the moment, every day is Black Friday with Shopify! [01:14] What’s doing well right now are one-product e-commerce stores.  [01:47] Google covid19.within.co to see how e-commerce is performing right now. [02:21] Ensure that you have your inventory and a strong supply chain. [02:40] Don’t be afraid of spending money on conversion rate optimization. [03:14] Google Ads and Facebook Ads will go up and become more expensive over time.   [03:29] Optimize your funnel by offering something else on your thank-you page.  [04:09] Avoid running out of inventory and what to do if that happens.  [04:26] Think about also offering subscriptions in your e-commerce business. [05:43] Look at railroad traffic: how often goods are being transported across the US.  [05:53] That’s it for today! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Shopify Amazon  covid19.within.co BURST   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.