Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458
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In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference. [00:33] The context for the episode and what companies are demanding from these platforms. [01:03] Facebook has many other stakeholders to please and has therefore not done much. [01:14] Many big brands are pulling their ads from Facebook. [01:38] Why there will be a significant short-term impact on platforms like Facebook. [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again. [02:10] The relevance of incentives for publicly traded companies. [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage. [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce. [03:23] Work hard to build leverage and then you no longer need to work as hard. [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason! [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Facebook Instagram Ben&Jerry’s Unilever Coca-Cola Charlie Munger Mark Zuckerberg Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.