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In this episode Sal, Adam & Justin speak with friend Layne Norton. If you do things the RIGHT way, you’ll have a longer-lasting business. (2:03) Change your hypothesis to fit the data. (7:18) Be excited about being wrong. (13:21) Why does the calories in vs. calories out debate keep raging? (17:24) PSA for coaches and trainers. (37:11) Has his position on artificial sweeteners changed at all? (40:08) The value of tracking. (54:37) The biggest impact on your health and longevity. (59:39) The alarming new messaging on health & fitness. (1:09:44) Putting limits on social media. (1:24:29) The controversy around erythritol. (1:28:00) Acute vs. Chronic. (1:34:57) Intermittent fasting and muscle loss. (1:37:58) The crux of the insulin theory of fat loss model. (1:47:44) His take on semaglutide hype. (2:01:00) How planning has killed more dreams than failure ever could. (2:06:32) True confidence is being able to wade into uncertainty. (2:12:09) Be ‘the’ example for your children. (2:15:26) You cannot do without doing. (2:19:47)