2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook. Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05) Being in a good space yourself to find that right person. (12:40) His start in male physique competitions and dealing with the politics involved. (14:16) The massive role genetics play. (27:36) Starting his vlog and when his business started taking off. (30:28) The apple sauce and peas & carrots of social media. (34:42) His experience working on the Biggest Loser. (38:02) Finding himself in a rebranding phase and examining his life during the pandemic. (52:19) Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08) Why so much of health is community. (1:09:45) Have his views on health & fitness changed post-COVID? (1:13:18) The evolution of his training. (1:14:21) Why he has no problem NOT posting. (1:16:01) The journey behind creating the Fitness Culture App. (1:17:20) From LA to St. George. (1:23:00) The most misunderstood thing about him. (1:25:05) Did insecurities drive him to the gym? (1:26:08) What traits from his dad will he transfer to his kids? (1:27:18) His relationship with money and the challenge of people-pleasing. (1:29:33) Enjoy the process. (1:32:54) Related Links/Products Mentioned For a limited time only, Mind Pump listeners get a free LMNT Sample Pack with any purchase: Visit DrinkLMNT.com/MindPump May Promotion: MAPS Prime or MAPS Prime Pro or the Prime Bundle 50% off! **Code MAY50 at checkout** Fitness Culture Training App by Steve Cook SHAYTARDS - YouTube Tony Dungy Books Watch Killer Sally | Netflix Official Site Mind Pump Podcast – YouTube Mind Pump Free Resources Featured Guest/People Mentioned Steve Cook (@stevecook) Instagram Jeremy L. Buendia (@jeremy_buendia) Instagram Shay Butler (@shaycarl) Instagram Casey Neistat (@Casey) Twitter Ben Greenfield (@bengreenfieldfitness) Instagram Andrew Huberman, Ph.D. (@hubermanlab) Instagram Tony Dungy (@TonyDungy) Twitter Hafþór Júlíus Björnsson (@thorbjornsson) Instagram