498: Mind Pump Interviews Barbell Shrugged Host Mike Bledsoe

In this episode Sal, Adam & Justin interview Mike Bledsoe (@mike_bledsoe) of Barbell Shrugged and the Mike Bledsoe Show (www.thebledsoeshow.com). The conversation covers a variety of topics, CrossFit, building a fitness business, relationships and psychedelic experiences. Get our newest program, Kettlebells 4 Aesthetics (KB4A), which provides full expert workout programming to sculpt and shape your body using kettlebells. Only $7 at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Got a beard? Condition your beard with Big Top Beard Company’s natural oils and organic essential oil blends to make it not only feel great but smell amazing! Get Big Top Beard Company products at www.bigtopbeardcompany.com, code "mindpump" for 33% off. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Mind Pump intro to interview with Mike Bledsoe (1:43) Mike explains the dynamic of his podcast and who he works with (4:44) o   Have to have same goals Mike’s opinion on the state of the fitness industry (8:33) o   Authenticity o   No message Mike explains his involvement in the Crossfit community and how it has grown (15:16) o   Moving into professional phase o   Gone more mainstream and “clean” o   Barbell snatch – proper way to perform o   Mobility has become important o   Kelly Starrett What made him start his podcast “Barbell Shrugged”? (20:08) o   Got into radio early on o   You can talk about whatever you want o   Found his niche to talk about – Strength and Conditioning in Crossfit Mike discusses his first experience with mushrooms (27:40) o   Started with conference and topic of empathy o   Growth or scared o   Meant to create o   Interacted with his wife and listened o   Integration How likeminded is he with his partners? (50:47) o   Keeps the wheels on the bus o   System oriented o   Know their roles and happy in them What are the legs to his business?  o   Automation o   Web development o   Business coaching What are some moments that changed him as a fitness professional? (58:40) o   Movement – Program Design – Nutrition What is his opinion of IIFYM / supplements (meal replacements)? (1:03:52) o   Disregard for artificial sweeteners o   Gut health What is getting him excited in the health/wellness land? (1:11:08) o   Memory stored in the fascia  ELDOA Mike discusses his wizard (1:22:58) o   Helps him remember things differently o   Life coaches o   Highly qualified What has he recently gone through that challenged him? (1:31:18) o   Became less competitive and more collaborative o   Grew up less off than his friends o   Retreats o   Circling  o   Woman are a burden o   Burning Man Does Barbell Shrugged go out on retreats/getaways like the Mind Pump guys do to create programs? What was their most difficult year? (2:04:16) o   Took direction of company off training programs to helping the gym owner o   Path of becoming more sensitive What is in the future for Mike and his company? Biggest mistake the box owner makes? (2:08:09) o   By 2018 build media team o   Putting all effort into the box owner o   People become stressed out / too into business / let culture die What are good / average / shitty numbers to being Crossfit box owner? Competitors/Price Wars talk  (2:20:55) o   Need to make money off 150 members o   $40-50 K Good o   $15-20 K Average o   $1-2 K Shitty o   10,000 boxes in the US o   Barry’s boot camp, Orange Theory competitors o   Planet Fitness model o   Moving towards less fear based tactics Mike’s take on social media (2:23:23) o   Way to connect with people and build relationships o   Uses Facebook for social life o   Success comes from podcast o   Facebook ads and email marketing Sexual revelation talk / Final thoughts (2:429:00) o   Orgasmic meditation o   Adult friend finder o   Tender o   Trends in music o   VR