1592: The 30 Day Diet Experiment That Launched an Empire With Melissa Urban

In this episode Sal, Adam & Justin have a fascinating conversation with Whole30 co-founder Melissa Urban. A traumatizing event that led to numbing her feelings with drugs. (2:17) The moment the wheels fell off. (5:13) What caused her to relapse? (9:02) Why food and drugs are not that different. (12:12) The challenges and process of changing your mindset. (14:49) The importance of doing the hard work. (18:52) The powerful transformative experience that sparked the Whole30. (20:50) The impetus that sparked her first Whole30 experiment and the game-changing results that came from it. (23:33) When did the transition happen from blog to business? (28:42) The moment she recognized she needed a new approach to her training. (30:24) How did she escape the CrossFit mentality? (36:40) Coping with a rise of fame. (40:56) The challenges of growing a business while going through a divorce. (42:33) The pivotal moments that sparked an empire. (51:23) What are the biggest misconceptions around the Whole30? (53:14) A conversation around food accessibility, privilege, and race. (57:28) What does the future look like for the program? (1:06:28) What is her metric for success? (1:07:48) Any pushback from the medical community? (1:09:43) What is her least favorite part of having something so massive? (1:11:21) Featured Guest/People Mentioned Melissa Urban | Whole30 (@melissau)  Instagram Whole30 Robb Wolf (@dasrobbwolf)  Instagram Gretchen Rubin (@gretchenrubin)  Instagram Diana Rodgers, RD (@sustainabledish)  Instagram Jamie Oliver (@jamieoliver)  Instagram Related Links/Products Mentioned July Promotion: MAPS HIIT and the No BS 6-Pack Formula 50% off!  **Promo code “JULYSPECIAL” at checkout** Visit Four Sigmatic for an exclusive offer for Mind Pump listeners! **Code “mindpump” at checkout The Whole30: The 30-Day Guide to Total Health and Food Freedom Mind Pump #1475: Eating Meat Is Good For The Climate With Robb Wolf Sustainable Dish Mind Pump Podcast – YouTube Mind Pump Free Resources