Ep. 15 Beauty & The Bullshit

Rowena Bernardo has launched more than 700 cosmetic products, trained managers around the globe on branding by design and was responsible for the resurrection of a top global makeup brand. Her blog, Beauty & The Bullshit has been quoted and referenced by international beauty bloggers and was once heralded by Elle magazine as the cosmetic industry's answer to The Devil Wears Prada. Rowena helped me expose the marketing tactics of the beauty industry in the #NoFilterNeeeded book, and in this episode we're busting it open further in discussion around: •How the beauty industry doesn't want you to be happy and wants you to love yourself and hate yourself at the same time. •Women fearing old age when the fun is just beginning. •Judging ourselves and handing over judgment on us to a 3rd party. •Finding the language of our own genius. •How we have become a seeing society of comparing visually and we have forgotten how to feel things. •Appreciating things makes you become a better consumer. •Trends being a goldmine for marketers to continue their marketing "bullshit" •Sustainability & Consumerism. •How in our rush for growth and our ambition we are taking for granted the most basic of things that are making our lives wonderful. •How the economy's loss is nature's gain. Yes, there is TONNES in this episode! Make yourself comfortable and enjoy!