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Peter Taunton, Founder and Chairman of Board for Lift Brands, shares what it takes mentally to be a driven and authentic entrepreneur. Peter believes that successful entrepreneurs have to be willing to be vulnerable with the process of failing and fully commit to servicing their vision, and the people around them. In this interview you will get a true understanding what it takes for an entrepreneur to believe and trust in their dreams. Links: www.liftbrands.com IG: peter_taunton Twitter: @petertaunton Linkedin: Peter Taunton