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In our industry, we refer to the actors and actresses that grace our videos as "talent." If you've ever tried to memorize lines, you know that phrase is a huge understatement. But the right talent does more than just take the pressure of remembering a script off of your shoulders. They help bring your video to life, adding their own charm and flair where they see fit. If we're being honest, the right talent can turn good scripts into great ones—and can cover any shortcomings if it's your first time putting a script together (we all start somewhere!). We grabbed our Producer, Sara Beth Trimble, to help brands and companies wrap their heads around the idea that finding actors and actresses for content doesn't have to be expensive or a pain in the butt—it's a huge boost for your videos. Check it out! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg