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All social media marketers have pondered these questions more than once: does it matter how many followers we have? Do we need any? Should we just buy a bunch? If you're at an agency, growing your client's follower count can just feel like an item on a checklist with no real strategy behind it. Here's the thing: your followers do matter, but not in the way you might think. Plug in to find out what the heck we're talking about. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg