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Whether the spice of life of the lifeblood of a field, it’s important that different people engage in different actions to create a robust group of practitioners. But what does it really mean to have a variety of behavior analysts in the world? This week, Dr. Matthew Normand explains the many benefits and frequent challenges of creating a plethora of ABA for the world. And it’s not just about getting a new job! This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Normand, M.P. & Kohn, C.S. (2013). Don’t wag the dog: Extending the reach of applied behavior analysis. The Behavior Analyst, 36, 109-122. doi: 10.1007/BF03392294 Friman, P.C. (2010). Com on in, the water is fine: Achieving mainstream relevance through integration with primary medical care. The Behavior Analyst, 33, 19-36. doi: 10.1007/BF03392201 Heward, W.L., Critchfield, T.S., Reed, D.D., Detrich, R., & Kimball, J.W. (2022). ABA from A to Z: Behavior science applied to 350 domains of socially significant behavior. Perspectives on Behavior Science, 45, 327-359. doi: 10.1007/s40614-022-00336-z If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.