Om avsnittet
With giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. Having come most recently from Hyper Island, the Swedish school and consultancy, Leake brought with him a zest for business transformation that wasn’t yet quite all the rage it is. Now RPA’s chief marketing officer, Leake discusses the agency take on business transformation, the industry talent crunch, creativity and data, indie shops versus the holding company behemoths in a post-Martin Sorrell world and why ad agencies, despite being good at selling things, are so bad at selling themselves.
Senaste avsnitten
Ad Age Ad Lib
Why Rick Astley is never gonna give up snacks or drums
2020-12-16 • 39min
Ad Age Ad Lib
How The Lincoln Project’s endless stream of viral ads were actually made (in record time)
2020-12-11 • 41min
Ad Age Ad Lib
Behind Hendrick's Gin's quirky ad approach
2020-12-03 • 29min
Ad Age Ad Lib
Behind Calm's unexpected Election Night win
2020-11-24 • 28min
Ad Age Ad Lib
How Activision Blizzard found success amid a global pandemic
2020-11-19 • 32min
Ad Age Ad Lib
How streaming news channels made their mark in the 2020 election
2020-11-12 • 22min
Ad Age Ad Lib
How to not miss the mark in multicultural marketing
2020-11-04 • 43min
Ad Age Ad Lib
The state of the CMO
2020-10-01 • 31min
Ad Age Ad Lib
How a microbe from Yellowstone could shake up the food industry
2020-09-24 • 28min
Ad Age Ad Lib
LinkedIn’s head of global sales on the early pandemic ad panic
2020-09-10 • 33min