Om avsnittet
An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign and increasing gender diversity at his company’s ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.
Senaste avsnitten
Ad Age Ad Lib
Why Rick Astley is never gonna give up snacks or drums
2020-12-16 • 39min
Ad Age Ad Lib
How The Lincoln Project’s endless stream of viral ads were actually made (in record time)
2020-12-11 • 41min
Ad Age Ad Lib
Behind Hendrick's Gin's quirky ad approach
2020-12-03 • 29min
Ad Age Ad Lib
Behind Calm's unexpected Election Night win
2020-11-24 • 28min
Ad Age Ad Lib
How Activision Blizzard found success amid a global pandemic
2020-11-19 • 32min
Ad Age Ad Lib
How streaming news channels made their mark in the 2020 election
2020-11-12 • 22min
Ad Age Ad Lib
How to not miss the mark in multicultural marketing
2020-11-04 • 43min
Ad Age Ad Lib
The state of the CMO
2020-10-01 • 31min
Ad Age Ad Lib
How a microbe from Yellowstone could shake up the food industry
2020-09-24 • 28min
Ad Age Ad Lib
LinkedIn’s head of global sales on the early pandemic ad panic
2020-09-10 • 33min