Om avsnittet
In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue print sales continue to decline (just as they do everywhere else). We dig into her web-driven, data-centric approach to content strategy as we discuss where she’s taking the storied glossy.
Senaste avsnitten
Ad Age Ad Lib
Why Rick Astley is never gonna give up snacks or drums
2020-12-16 • 39min
Ad Age Ad Lib
How The Lincoln Project’s endless stream of viral ads were actually made (in record time)
2020-12-11 • 41min
Ad Age Ad Lib
Behind Hendrick's Gin's quirky ad approach
2020-12-03 • 29min
Ad Age Ad Lib
Behind Calm's unexpected Election Night win
2020-11-24 • 28min
Ad Age Ad Lib
How Activision Blizzard found success amid a global pandemic
2020-11-19 • 32min
Ad Age Ad Lib
How streaming news channels made their mark in the 2020 election
2020-11-12 • 22min
Ad Age Ad Lib
How to not miss the mark in multicultural marketing
2020-11-04 • 43min
Ad Age Ad Lib
The state of the CMO
2020-10-01 • 31min
Ad Age Ad Lib
How a microbe from Yellowstone could shake up the food industry
2020-09-24 • 28min
Ad Age Ad Lib
LinkedIn’s head of global sales on the early pandemic ad panic
2020-09-10 • 33min