We 4/19 - Using AI To Work Faster | Apple Screws Marketers Again | The Importance Of Brand Building
Om avsnittet
In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses how marketers can keep up with changes in the world. Moskowitz emphasizes the importance of using artificial intelligence and machine learning to work faster and more creatively, talking to customers to understand their needs, having quick access to data, working collaboratively with colleagues, and being inclusive and respectful. Moskowitz also discusses several key moments, including the new California almond milk ad featuring Cookie Monster, Disney's partnership with Kroger to use shopper data to reach audiences through connected TV, Apple Safari browser's closing of a loophole that allowed third-party partners to be passed off as first-party cookies, and Netflix ending its DVD delivery service on September 29. Key moments: California almond milk ad featuring Cookie Monster (4:02) Disney's partnership with Kroger for connected TV (6:34) Apple Safari browser's closing of a loophole (8:31) Importance of building a brand (10:19) Netflix ending DVD delivery service (14:21)