4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, LinkedIn's new Call to Action button for Premium Business subscribers, and an intriguing campaign from a chicken brand that doesn't make sense but makes chicken. Spanky also delves into the impact of TikTok haul videos on dollar stores, attracting younger shoppers daily. Key moments: British Advertising Is Being Dethroned (0:02) Huggies Diapers Just Made A Super Fun Ad That Celebrates Baby Bottoms (2:20) Ad zombies can make your brand sing (4:09) LinkedIn Adds New Call To Action (CTA) Button Feature to Premium Business Subscribers (5:19) We Don’t Make Sense We Make Chicken (6:43) The brand is experimenting with an interactive commercial on its website that challenges viewers to find the hidden image of its chicken icon (8:24) TikTok haul videos are helping dollar stores bring in younger shoppers every day (9:40) Britain's advertising sector is set for stagnation - https://www.adweek.com/performance-marketing/britains-advertising-sector-is-set-for-stagnation/ Huggies Celebrates Baby Butts With an Earworm of a Song in Ads and on Spotify - https://www.adweek.com/brand-marketing/huggies-celebrates-baby-butts-with-an-earworm-of-a-song-in-ads-and-on-spotify/ LinkedIn Rolls Out New Custom CTAs for Premium Business Subscribers - https://www.adweek.com/media/linkedin-rolls-out-new-custom-ctas-for-premium-business-subscribers/ McKinney's First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy - https://www.adweek.com/brand-marketing/mckinneys-first-work-for-popeyes-debuts-an-authentically-new-orleans-ad-strategy/ How TikTok hauls are helping dollar stores win with Gen Z - https://www.adage.com/article/marketing-news-strategy/how-tiktok-hauls-are-helping-dollar-stores-win-with-gen-z/2416446