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Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

18:272023-05-23

Om avsnittet

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept of beer brand Corona establishing a prison soccer league in Mexico, with the hope of facilitating reform and promoting its brand. Spanky then addresses a controversial business deal involving Meta and Giffy that was deemed anti-competitive in the UK, and has subsequently been taken over by Shutterstock. The podcast moves on to Kraft Singles' strategy to attract Gen Z and Millennial consumers through a refreshing rebrand. Peloton's brand overhaul is also discussed, highlighting its efforts to recover from recent setbacks and present itself as a versatile fitness provider. Finally, Spanky acknowledges Apple's recent accolade at the One Show Awards, emphasizing the impact of its inclusive advertising approach. Key Moments: Organizing a Prison Soccer League in Mexico. (1:06) Giffy deal comes under fire in the UK. (3:04) Kraft Single gets a facelift to attract a new generation of cheeseheads. (4:48) Kraft Single’s unveils contemporary rebrand aimed at engaging with millennials. (6:05) Peloton’s Brand Revamp. (8:02) This comes alongside of promotional campaign featuring real customers in an attempt to highlight the brand's versatility and inclusivity. (9:57) Peloton is optimistic about the brand refresh and its potential for recovery and assures that this is just the beginning. (11:42) Siri sets the scene for the morning. (13:51) Spanky shares something on a personal note. (16:23)

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