#78: Crafting Effective Campaigns and Leveraging Digital Platforms

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers. ## Show Notes: 0:01 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry. 1:27 - Listener Question: Targeting a Narrow Niche Market Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US. Spanky's recommendations: - Use LinkedIn for targeting employees of state agencies - Create Google ads that follow potential customers around the web - Leverage video testimonials for credibility - Utilize email campaigns with enriched data 6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign. Spanky's feedback: - Increase urgency and speed in the video - Consider using real people instead of animated characters - Create a series of short ads featuring "witness protected" store owners who are "zeros" 15:30 - Promotion for BAM (Branding, Advertising & Marketing) Spanky introduces BAM, his service for small businesses to compete with big brands on a budget. 16:41 - Listener Question: Dealing with SEO Challenges Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update. Spanky's advice: - Shift focus from SEO to storytelling and content marketing - Create blog posts with real stories of clients' experiences - Promote blog posts through Google Ads and Facebook - Consider creative offline marketing tactics, like a branded "lemon" car 29:52 - Listener Question: Event-Based Advertising for Food Trucks Charlene, a food truck owner, asks about effective advertising strategies for events. Spanky's recommendations: - Use Facebook's Ad Manager to schedule targeted ads - Start promoting events 2-3 days in advance - Create geo-targeted ads for the day of the event - Leverage location-based opportunities, even at places like universities 35:55 - Closing Remarks Spanky encourages listeners to subscribe, rate, and review the podcast.