Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table. The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten years. They also discuss diversity more generally in the ad tech space and how some companies are improving that business area. Sumeet and Azad also discuss how companies can work to become more diverse. One way they can do this is by investing in hiring paid specialists in the role. They also answer whether they believe a particular department should be responsible for diversity and inclusion. Sumeet says that while the role typically sits in the HR department, he believes hiring diversely should be considered by all departments throughout the business. Towards the end, we learn some of the key benefits of hiring a diverse workforce. Learn more about diversity and inclusion in the ad tech industry by tuning into the latest episode of the AdTech Heroes podcast with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Spark Foundry UK Schibsted We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com