The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change? --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes. --- During the conversation, Mike & Dal discuss: --- ✅ How has TV changed and how is it adjusting to consumer change? --- ✅ Programmatic vs direct. How has that evolved? --- ✅ How do you now measure TV effectiveness?