The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade? --- Well... one *major* way it's changed is the introduction of programmatic. --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" --- During the conversation, Dal & Dom discussed: --- ✅ The Whitepaper campaign they ran in association with TPA Labs. --- ✅ History of OOH and how it's developed over the years. --- ✅ The elements of a great OOH campaign.