Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversation, they discussed: --- ✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0) --- ✅ The types of activations brands are using in the Metaverse. --- ✅ Brand & human safety in the Metaverse.