Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers. Key topics with timestamps: 00:00 - Introduction to Insights & Careers. 05:10 - Harmonizing Human Expertise & Technology for Rapid Insights. 06:59 - Navigating Media & Advertising Analytics Trends. 10:23 - Building Brand Loyalty Through Deep Consumer Understanding. 14:10 - Adapting Brands to Evolving Market Categories. 19:33 - Building a Meaningful Brand Difference for Growth. 21:19 - Innovative Strategies: Exploring New Market Spaces. 25:11 - The Rise of High-Quality Creative Digital Advertising. 29:41 - Innovative Storytelling: Diverse Approaches in Creativity. 33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic. 36:05 - The Ultimate Superpower for Consumer Understanding.