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Redefine Alcohol - the Groundbreaking WHO Europe Campaign Season 3, Episode 7 In this episode, we explore Redefine Alcohol - a groundbreaking new campaign launched by the World Health Organization in Europe. Together with Aleksandra Olsen of WHO Europe we’re telling a story that might change how you think about the role of alcohol in society. Stay tuned! About the guest: Aleksandra Olsen is Communication Officer at WHO Europe. She is currently supporting the WHO-EU Evidence into Action Alcohol Project. In this role, Aleksandra works with communication planning and strategy, communications activities, social media, PR and media relations.