ETI Going Global? Brian Plott Shares How the Equipment and Tool Institute is Expanding to Europe

In this episode, Braxton talks with Brian Plott from the Equipment and Tools Institute (ETI). Brian shares exciting news about ETI's expansion into the global market, specifically their plans to establish a presence in Europe. He discusses the long-range planning that preceded this decision and the strategic moves ETI made to align with its board's vision. Additionally, Brian emphasizes the differences in business practices between the U.S. and Europe and how this expansion will aid in fostering better relationships with European OEMs, ultimately enhancing the information flow and support systems.00:00 ETI expands to Europe, maintaining a neutral stance.03:10 Evaluated, planned, and implemented European market expansion.06:34 Obtaining information and support from European OEMs.10:04 Rapid technological progress in the automotive industry.