#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having

Megan Murray leads the strategy group for the US at AnalogFolk, which is an independent creative agency. She’s the former Director of Marketing at Oiselle, and we met several years ago working together at Possible. We discuss advertising-specific topics such as creative briefs, agency structure, the most important conversations to have with clients, flaws in studies and research, the impact of ephemeral content on society, her appreciation for Mark Pollard, & strategist-specific discussions so much more. We also get in to more personal topics, such as how her parents’ approach to teaching lessons has shaped her outlook on life, we discuss burnout (she’s one to definitely run herself in to the ground) and how she’s working on preventing burnout. I’ve pulled one of my favorite quotes from Megan, to give prospective listeners a taste of the conversation, because this particular quote is a slice that representers so well why I love talking to her about strategy and her approach: “When I started to get a lot better at my job is when I started to respect that curiosity & an appropriate suspicion of your own knowledge is the best way to practice your craft… The second I started to loosen my grip on my own concept of what rightness is, is when I started to do some interesting work. I was also much more exploratory with my own job. Looking at business books is a very narrow way of exploring what our practice actually is, which is creativity & design” You can find Megan on social media, links are below: Twitter: https://twitter.com/meganmurray360 LinkedIn: https://www.linkedin.com/in/meganmurray360/ Website: http://www.meganmurray.info/ We mentioned For Days, read more about them on Bustle: http://bit.ly/2ZEQIwA Follow #BTSPodcast and share what you learned and what you’d like to learn: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial Follow host Lynae Cook Twitter: https://twitter.com/lynaecook Instagram: https://www.instagram.com/lynaecook/ Facebook: https://www.facebook.com/lynaecook LinkedIn: https://www.linkedin.com/in/lynaecook/ Support #BTSPodcast via VenMo: @lynae-cook, or use code LZLRZ for an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, LYNAE to save on a Breather room, or LCOOK5142 to save on your first grocery delivery with InstaCart. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support