Email Marketing vs. Social Media Advertising: Which is More Effective? Insights from Igor Kheifets

Social media is all the rage…and has been for a while now. Whether it’s Tik Tok, Instagram, Facebook, or whatever new platform pops up next month, everyone is talking about how to optimize social media and make money from it. But, the statistics don’t lie…email still outperforms social media nearly 50 to 1 in terms of sales. So, what are the secrets to better email marketing? Today’s guest tells all. LINKS MENTIONED IN THIS EPISODE Get Igor’s Book: igorsbook.com List Launch Challenge: listlaunchchallenge.com