Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 The Future of Marketing with AI: Tools to Look Out for in 2025: <a href="https://www.youtube.com/watch?v=Cf8SxxVwTc4" rel="noopener noreferrer"...

26 Apr 17min

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.Watch Part 1 here: • 💣 Google Ads Attribution Settings Exp... Related videos:🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... ❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023: • ❌ Google Is Phasing Out 4 Attribution... 🔥 John’s Recommended Multi-Touch Attribution Tool: • 🔥 John’s Recommended Multi-Touch Attr... 🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool: • 🚀 Unlocking Your Marketing Success: W... 🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: • 🔥 How to Solve the Google Ads Attribu... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: <a...

24 Apr 10min

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023: <a href="https://www.youtube.com/watch?v=5q93EYdGA2s&pp=0gcJCR0AztywvtLA" rel="noopener noreferrer"...

16 Apr 21min

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... 0:00 Intro0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced<a...

11 Apr 26min

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?! <a href="https://www.youtube.com/watch?v=rsoILNx5ycs" rel="noopener noreferrer"...

9 Apr 6min

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital Marketing Basics Part 1: Un... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvjsUGquz5PCuarn7f6QJJfB" rel="noopener noreferrer"...

28 Mars 11min

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: <a href="https://www.youtube.com/watch?v=xzJu_OSqIs8" rel="noopener noreferrer"...

21 Mars 26min

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.Related videos:✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDFUU2hwaDNvMXRGQkNUS2VmMTdKbVJqaWs2d3xBQ3Jtc0trRVdoYks3a2tVV0E2MmkwN0IyQ2Z1TnFfYXNtZnhvTTJhVnQ2Tm9TSF9YZU9lazV3QUx2OGV0MlpockZsSExtY0VENnlBbnJsTXhGYlNvbTdDUHpYRWdjajF2bDNTOVJ4QXpROXlyUE4tTFdfMnNzNA&q=https%3A%2F%2Fsol8.com%2Fbook%2F&v=KwlYS4NvGpo" rel="noopener noreferrer"...

19 Mars 6min