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Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are." • Use the code DAILY to get 10% off a Next Big Idea Club membership • Learn more about our event in NYC on June 28th by visiting betaworks.com/event/ai-consciousness • Subscribe to our LinkedIn newsletter