#100: Interview: Brandon Steiner, Resilient Founder of Steiner Sports

The 100th episode of A Fighter’s Mindset (aside from the 250+ AMX episodes) is one to remember. The Spaniard sits down with a legend of sports marketing, Brandon Steiner, in his office at Steiner Sports. The conversation looks both back and ahead. Steiner recounts his pioneering role in today's athlete endorsements, sports bars and sports memorabilia, enterprises built on resilience and seeking first to benefit others. He discusses interactions with Rick Barry, Lawrence Taylor, Mariano Rivera and Mark Zuckerberg—among thousands of other luminaries. He also asks The Spaniard to forecast the future of the UFC and of MMA in general. Then these two geek out big time on books. Speaking of which, as you'll hear, Steiner's memoir might just have the Best. Title. Ever.