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What’s the key to a lasting myth, a captivating religion or a sensational film pitch? Some cognitive scientists and anthropologists argue that the key is a minimally counterintuitive narrative: the right balance of the mundane with just a dash of the unreasonable and unexpected. Join Robert Lamb and Joe McCormick as they discuss the minimal counterintuitiveness effect. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.