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Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's a marketing professor and author; his new book is Invisible Influence: The Hidden Forces that Shape Behavior. The Cheat Sheet: We like to believe we're so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And so much more... Show notes at http://theartofcharm.com/podcast-episodes/jonah-berger-invisible-influence-episode-529/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming! Learn more about your ad choices. Visit megaphone.fm/adchoices