Om avsnittet
Bollards disguised as cigarette butts indicating smoking areas, high prices, compulsory plain packaging, advertising campaigns showing how smoking damages your health, an app to support giving up, and a culture of shame: anti-smoking messages come at Australians from all angles. Only around 13% of Australians smoke. Find more innovative ideas from the first series go to www.bbcworldservice.com/perfectcountry