315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."   Show Notes: Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca Kevin’s TED talk “Why videos go viral”  Ylvs’s videos: “What Does the Fox Say”  and “What’s the Meaning of Stonehenge”  GANGUM STYLE David after Dentist  Charlie bit my finger  The making of GANGUM STYLE The Star Wars Kid  Chocolate Rain with Tay Zonday My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube)  "Lazy Sunday" by Adam Samberg (an SNL Original short)  Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career) Ze Frank (created the video unit at BuzzFeed) "Friday" by Rebecca Black Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg   I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Youtube   Follow me on Social Media: Twitter Facebook Linkedin Youtube Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn