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Gad Saad is Professor of Marketing & Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and author of "The Evolutionary Bases of Consumption" and "The Consuming Instinct" "The Saad Truth" on YouTube -- https://www.youtube.com/playlist?list=PLa-VfOWrqWJ1TUk6pvudnkhI91whoR7XP Learn more about your ad choices. Visit podcastchoices.com/adchoices