841: Adam Bornstein | The Real Skinny on the Weight Loss Industry

Adam Bornstein (@BornFitness) is the founder of Born Fitness, an award-winning writer and editor in the fitness space, and a bestselling author. His latest book is You Can't Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts. What We Discuss with Adam Bornstein: Why are more than 70 percent of Americans overweight or obese despite 40 percent of men and 60 percent of women observing multiple diets per year? The common misbeliefs and flawed mindsets around fitness and weight loss perpetuated by a wellness industry that prioritizes its profits over the people it purports to help. How the wellness industry inflates bogus "sciencey" claims in order to fool us into buying routines, diets, and supplements that, at best, do nothing for us. What calorie restriction really does to the brain. How extreme, all-or-none beliefs make us fail our fitness goals, and what we can do to actually move the progress needle forward. And much more... Full show notes and resources can be found here: jordanharbinger.com/841 This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!