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From shelf life to shelf appeal, Jessica Wynn explores the science and psychology of food packaging on this week's Skeptical Sunday! On This Week's Skeptical Sunday: Food packaging evolved from natural containers (shells, leaves) to complex materials, fundamentally changing how we store and consume food. The industrial revolution particularly accelerated this evolution. Modern food packaging is heavily regulated, with strict requirements for nutritional labeling, ingredients lists, and safety standards. The FDA didn't mandate standardized nutrition facts panels until 1990. Package design psychology significantly influences consumer behavior — colors (red/yellow stimulate appetite), placement, and imagery affect purchasing decisions within 90 seconds of viewing. Smart packaging technology is emerging, with developments like RFID tracking and nanosensors that can detect food freshness, contamination, and proper storage conditions. Consumers can make a positive impact on this industry by supporting companies using sustainable packaging alternatives and staying informed about packaging innovations — this helps drive industry change while maintaining food safety and convenience. Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know! Connect with Jessica Wynn at Instagram and Threads, and subscribe to her newsletter: Between the Lines! Full show notes and resources can be found here: jordanharbinger.com/1082 And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally! This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom! Do you even Reddit, bro? Join us at r/JordanHarbinger!