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The National Basketball Association is in advanced stages of a new round of media-rights deals. WSJ’s Amol Sharma unpacks why several major media players are jostling for the lucrative rights. Further Reading: -NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT -Amazon, YouTube Vie for NBA Streaming Rights as League’s Media Talks Heat Up Further Listening: -Why Three Media Giants Are Betting on Sports Streaming Learn more about your ad choices. Visit megaphone.fm/adchoices