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The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook. Further Listening:- The Curtain Closes on Phantom of the Opera - The Rise of the Minions - Why 'Yellowstone' Is One of TV's Most Expensive Shows Further Reading: - Inside Hollywood’s Big ‘Wicked’ Gamble - ‘Wicked’ Flies High on Big Screen, With $114 Million Opening Weekend Learn more about your ad choices. Visit megaphone.fm/adchoices