![20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud](https://podmestorage.blob.core.windows.net/podcast-images/BB4162D4564F8D88E9C709C347FBB49C_small.jpg)
20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud
Om avsnittet
Gina Gotthilf is a Co-Founder and COO at Latitud, an a16z-backed platform supporting the next generation of iconic tech startups in Latin America through digital products, a community and fund. Previously, Gina led growth and marketing at Duolingo from 3 to 200 million users via organic strategies and was part of the executive team. She also worked on the Mike Bloomberg presidential campaign, helping oversee the creation of digital ad campaigns at a historical budget, and led growth and community for Tumblr in Latin America. In Today's Discussion with Gina Gotthilf We Discuss: Entry into the World of Growth: How Gina went from working on a farm to leading growth for Tumblr in LATAM? What are 1-2 of Gina's biggest takeaways from her time leading growth for Duolingo? What does Gina know now that she wishes she had known when she entered the world of growth? 15 Top Tips and Secrets to Being Featured in the Best Publications: What is the best way to get in touch with journalists? What mistakes do founders have when they reach out to journalists? Should founders get in touch with more than one journalist at a publication? Should founders be explicit about the embargos they have on a story? Should they stick to them? Should founders be more wary of being published in a publication with a paywall? What materials should they send to journalists to get their attention? Should founders send press releases in early messages to journalists? How can founders control in some way what the journalist will ultimately publish? How long before the company wants the piece to come out, should they reach out to journalists? How can founders create FOMO when trying to get journalists to write their story? How can founders create social validity with journalists, when they are a small company? Once published, what should the distribution strategy look like? How can you get people you know to like and share content you are featured in? What are the top tips and tricks to get people to share content with you in? Should PR and Comms be an ongoing effort or static projects with news stories? What are the single biggest mistakes founders make in getting their company in the press?
Senaste avsnitten
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/D523E8CE922BF9B19501A10A1ABA6037_small.jpg)
20VC: LLMs Are Reaching a Stage of Diminishing Returns: What is the Next S Curve | The Bull & Bear Case for China's Ability to Challenge the US' AI Capabilities | How AI Changes the Future of War & How Agents Will Reshape Society with Matt Clifford @ EF
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/E07DCE56E0F65D6635D7BEE58C19D593_small.jpg)
20VC: Raising $126M Across 3 Rounds in Just 6 Months, Being the Youngest Founder of a Unicorn Company | But Everything Was Not as it Seemed: The Real Story of Vise: The Regrets, Mistakes and Mis-Hires with Vise's Samir Vasavada
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/EC54EB4DFABBED0EA2D0B3658C3869D9_small.jpg)
20VC: Klaviyo's Andrew Bialecki on Going Public in an IPO Winter, Is Klaviyo Under-Priced in Public Markets and Why, Why Every VC Turned Klaviyo Down in the Early Days & How Shopify's Partnership Changed the Game
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/361220C2885877FA1594AEA55B5A49E3_small.jpg)
20VC: Why Foundation Model Performance is Not Diminishing But Models Are Commoditising, Why Nvidia Will Enter the Model Space and Models Will Enter the Chip Space & The Right Business Model for AI Software with David Luan, Co-Founder @ Adept
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/C554204938F333F0BB96310FAF7CA050_small.jpg)
20Growth: How Revolut Acquired Their First 10M Users: Tips, Tactics and Strategies From the Revolut Product & Growth Playbook with Val Scholz, Former Head of Growth @ Revolut
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/C6ABA74C1931C968B60A343EEBBA16E3_small.jpg)
20VC: Foundation Models are the Fastest Depreciating Asset in History, Lina Kahn is a Threat to American Capitalism, PE is Not Coming to Save the M&A Market & How China Could Overtake the US in the AI Race with Michael Eisenberg
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/849C16ABD052061AD1CA313A6A6AD979_small.jpg)
20VC: Index's Danny Rimer on Investing Lessons from Hits like Figma, Discord and Etsy to Missing Snapchat, Airbnb, Facebook & Spotify | Why Valuation is a Trap and Market Sizing, Signalling and Sector/Geo-Specific Funds are all Noise
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/1A64A9904AAAD32109FDB51209877892_small.jpg)
20Product: Loom CPO Janie Lee on Three Core Skills that Make the Best PMs, How to Find, Pick and Train the Best PM Talent and Lessons from OpenDoor and Rippling on Product Breadth, Pricing and Talent Density
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/33CDD0890272A42957ED3B7CADD95009_small.jpg)
20VC: Scale's Alex Wang on Why Data Not Compute is the Bottleneck to Foundation Model Performance, Why AI is the Greatest Military Asset Ever, Is China Really Two Years Behind the US in AI and Why the CCPs Industrial Approach is Better than Anyone Else's
![The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch](https://podmestorage.blob.core.windows.net/podcast-images/5CA88667D8C9DFA5F958A8BF61181C41_small.jpg)