The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success
The Manager's Playbook25 Marras 2025

The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success

For over 40 years, Machel Montano has been the heartbeat of Soca and one of the most influential voices in Caribbean music. But behind the longevity, the reinvention, and the cultural leadership is a deeper story, one of discipline, purpose, spiritual growth, and the right partner beside him.

In this episode, I sit down with Machel Montano and his manager and long-time collaborator Che Kothari to explore how a young artist from Trinidad & Tobago became the King of Soca, and how the two of them rebuilt the entire foundation of his career for long-term sustainability.

Machel opens up about being managed by his parents, navigating the pressure of yearly Carnival cycles, discovering meditation and spirituality, and learning how to carry a culture without losing himself. Che offers the strategic perspective; how he helped reorganize Machel’s operation, align the team, modernize the systems, and bring global structure to a Caribbean legacy.

This is a rare, honest look into what it truly takes to build a lasting career in Soca, Trinidad & Tobago culture, and the Caribbean music industry.
If you’re an artist, manager, creator, or someone who cares about leadership and legacy, this conversation is essential.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Jaksot(259)

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today...

28 Helmi 20257min

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today...

27 Helmi 202510min

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager

Listen to the full episode here -Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXERWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

26 Helmi 20259min

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite you...

25 Helmi 202510min

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Listen to the full episode here -Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXERWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

24 Helmi 202513min

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record l...

23 Helmi 20257min

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to...

22 Helmi 202512min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

21 Helmi 202517min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
dear-shirly
antin-palautepalvelu
bella-table
antin-elokuvakerho
nonsensepodi
dear-shirly-ja-arttu
verhon-takaa
ootsa-kuullut-tasta-2
get-jassud
hollywood-love-stories-2
tahtitehdas
tervo-halme
everypodi
terkuin-jenna