774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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1212: Orion Taraban | Understanding Relationship Economics Part One

1212: Orion Taraban | Understanding Relationship Economics Part One

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1211: Conspiracy Theories | Skeptical Sunday

1211: Conspiracy Theories | Skeptical Sunday

Former conspiracy believer turned skeptic Michael Regilio decodes why people fall for QAnon and flat Earth here on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jordan Harbing...

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1210: Can Justice Be Done When Broke and on the Run? | Feedback Friday

1210: Can Justice Be Done When Broke and on the Run? | Feedback Friday

In Uganda, your daughters' Sunday school principal was their abuser and police did nothing. Can you find justice as Canadian refugees? It's Feedback Friday!And in case you didn't already know it, Jord...

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1209: Michael Israetel | The Future Belongs to the Medically Enhanced

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AI accelerates drug discovery while steroids turn teens into aggressive strangers. Dr. Michael Israetel explores our pharmaceutical crossroads here!Full show notes and resources can be found here: jor...

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1208: Antisemitism | Skeptical Sunday

1208: Antisemitism | Skeptical Sunday

Modern antisemitism comes dressed in academic robes, not white hoods. Writer Nick Pell breaks down the growing threat here on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jor...

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1207: Hoping Her 1%er 'Old Man' Is a Flash in the Pan | Feedback Friday

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Your sister's new deadbeat boyfriend belongs to a 1%er "outlaw" motorcycle club, which you find 100% concerning. Welcome to Feedback Friday!And in case you didn't already know it, Jordan Harbinger (@J...

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1206: Taylor Lorenz | How Child Influencers Become Predator Magnets

1206: Taylor Lorenz | How Child Influencers Become Predator Magnets

The influencer economy is turning childhood into content for creeps. Extremely Online author Taylor Lorenz unveils the predatory nature of this industry.Full show notes and resources can be found here...

9 Syys 20251h 14min

1205: Minor Accusation Major Threat to Reputation | Feedback Friday

1205: Minor Accusation Major Threat to Reputation | Feedback Friday

You engaged in online roleplay with someone who turned out to be underage. Now they're telling everyone you're a groomer. Welcome to Feedback Friday!And in case you didn't already know it, Jordan Harb...

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